TOMTOM SOLUTIONS CORP.
is bringing its popular TomTom products to the market in the U.S. in the coming weeks, according to the company’s new ads, which also include TomTom’s “My Time” campaign and the “TomTom Problem Solutions” commercials.
The TomTom brand has been an advertiser-supported member of the CBS Interactive media division since 2007, and the company has enjoyed strong support in the past year with commercials on “The Late Late Show” and other TV programs.
The new ads mark the company debuting new commercials, which will run through March 1.
The company’s ads will air on CBS Interactive channels in the United States, Canada, Australia and New Zealand, including “CBS News” and “CBS Evening News.”
“I believe this is the right time to start a new phase in our TomTom family,” said TomTom CEO Paul M. DeMartini in a statement.
The ad is based on a TomTom commercial for the company that ran in the 2010 Super Bowl and has since been viewed more than 200 million times.
The commercials are part of the company a $100 million effort to bring the TomTom and TomTom brands to television in the next two years, the company said in a news release.
“Our goal is to introduce our TomToms to millions of viewers through the use of the most trusted, well-known brands on television,” DeMartinis said.
The ads will begin airing on CBS in the following markets: New York, Philadelphia, Washington, D.C., Atlanta, Tampa, Orlando, Fort Lauderdale, and Miami.
“TomToms have become the most recognized brands in the world and have become a critical component in our business,” DeMarco said in the statement.
TomTom has enjoyed a strong U.N. rating since its first TomTom product was introduced in 2001, and it has earned the nickname “Tommy” for its rugged design and its trademark red “tomato” logo.
Its products have become so popular that the company sold about one-third of its global manufacturing operations in the last six years.
“We look forward to continuing our growth, bringing new TomTom features to our fans and continuing to innovate,” DeMerissini said in an earlier statement.
In addition to the new TomTom ads, the new commercials also feature new Tomtom content on the CBS network.
In the first one, titled “My Home,” the company will discuss its “My TomTom” product.
“I want to introduce the Tomtom brand to you,” the narrator says.
“What makes TomTom different?
It’s not just that TomTom makes the best solution, it’s that you can control it.
That’s why we’ve developed a brand-new My Home product.”
“The TomTom Problem Solution” ads also will talk about the company “creating a home security system that’s easy to use and safe for your family and pets,” and it will highlight TomTom as an innovator in “the smart home.”
TomTom also launched a $150 million advertising campaign for its “Toms,” a new family-friendly toy line that features a variety of “family friendly” products, including the TomTommas.
The $150,000 ad campaign, which begins airing in April, will also include a series of commercials on the “CBS Sports” network.
The CBS Sports ads, slated to run in the second half of the year, will feature the company introducing its “Tomtom smartwatch,” which it says will be “the best smartwatch in the market today.”
The TomTOM commercials will also feature “TomMom” as a brand ambassador.
The campaign will feature TomTom co-founder TomDeMartini speaking at a TEDx talk in New York in January and will be part of a series highlighting the company.
“The world needs TomTom to connect people, and to help them build better homes,” DeMouzini said at the TEDx event.
“This is the world’s biggest home security brand, and now it’s up to us to help the world create better homes.”
TomTomb products have been sold in more than 60 countries, including many U.K. markets, including London, London, Paris, Milan, Amsterdam, and New York.
TomTomes are sold by the U,S., U.A., Canada, Ireland, Germany, Japan, South Korea, Spain, Australia, Austria, Denmark, Netherlands, Belgium, Norway, France, Italy, New Zealand and Switzerland.
In August, the TomMets launched a new TomMoms line of toys, including a TomTome for children and a new toy called “Tombos.”
The toys feature TomMoses, a tom who has a “TomMoses” headband, a TomMosis, a skull with a Tom’s head, and a “Moses